On 16 March 2016, Mr. Noritada Mitsubayashi, the President of Yamamori Co., Ltd. hosted a dinner in honor of H.E. Ambassador Bansarn Bunnag and Madam on the occasion of taking up his new position as the Ambassador of Thailand to Japan. They also discussed how to promote Thai food and make it more well known among Japanese. Yamamori has been cooperating with the Embassy for more than 15 years and it invests in the Thai instant food industry in Japan. In addition, Yamamori also opened a Japanese Soy Sauce (Shoyu) factory in Thailand and are also a sponsor of the Thai Festival in Nagoya.