On 20 March 2017, H.E. Ambassador Bansarn Bunnag attended the “Lala Love Fashion Show” which is one program of the Tokyo Fashion Week at Shibuya Hikarie Hall B. This fashion show presented the local “Pha Khao Ma” through international dress which was designed by Ms. Linda Charoenlab, Thai famous designer.
According to the government policy, this project is campaigning for encouraging Thai people to emphasize and value Pha Khao Ma which is the Thai local product as well as promoting it to be more well-known abroad. In addition, this project is supported by the Thai Beverage Co., Ltd.