On 11 May 2022, H.E. Mr. Singtong Lapisatepun, Ambassador of Thailand to Japan, participated in the Press Conference on the partnership between High Cloud Entertainment, led by Mr. Natthawut Srimhok (Golf F.HERO), a famous Thai rapper, and LDH Japan, a leading entertainment company in Japan, to promote cooperation between T-Pop and J-Pop.
Ambassador stated that the partnership would help strengthen cooperation in the music industry between Thailand and Japan. It will also allow Thai and Japanese artists participating in the project to exchange knowledge, culture and mutual understanding. Music will tear down the manmade border that psychologically separate each country apart. The partnership will attract more people in the music industry in other Asian countries. By connecting them all together without border, Asia’s music industry will become even stronger and ready to show their potential to the global arena. This project will also allow both Thai and Japanese people to know more about J-Pop and T-Pop, respectively.
High Cloud Entertainment and LDH Japan will join hands in a reality show “New School Breakin’”, which LDH Japan chose Thailand to be the first country in Southeast Asia for this Project. BALLISTIK BOYZ and PSYCHIC FEVER from EXILE TRIBE, will stay in Thailand for six months from August 2022 to January 2023. During their stay, they will be trained and equipped with different important skills for artists. They will also co-produce their work with different Thai producers, songwriters and leading music crews in Thailand, having F. HERO as the general producer.BALLISTIK BOYZ and PSYCHIC FEVER made a special appearance at the Thai Festival in Japan on 15 May 2022. This year’s Thai Festival was held online for the first time under the cooperation with the T-Pop Stage Show in Thailand, in order to promote T-Pop or Thai pop music among Japanese people and the world. The T-Pop Stage Show is normally broadcast on Workpoint Entertainment, a leading TV Station in Thailand. Apart from the said two boy groups, the Thai Festival also presented 8 lineup artists from different music companies in Thailand.